If anyone can make magic happen on a tight deadline, it’s an event planner.


Founder + Managing Director



Tracie was always the girl in her sorority (Kappa Alpha Theta at Florida State University) who wanted to be in charge of the event t-shirt order. She wanted every shirt to be like that most comfy tee you love - or have stolen from a family member - and would wear well beyond the event, for more years than you would care to admit.

It was during those college days that Tracie started planning events and sat on more local and national charity boards and committees than she could count. Her role was always the event planner, but it was the fun, memorable swag they were providing to event attendees that always got her excited.

For the past 16+ years, Tracie has planned and produced corporate and social events across the US and Caribbean and has worked for Tiffany & Co., the world’s most recognizable luxury brand, finding solutions to her clients’ business challenges through branded promotions, gifts and awards.

 Years ago, after planning the wedding of the president of one of the largest suppliers of promotional products in the United States, Tracie worked with their family to establish Event Outfitters as a way to provide unique and memorable gifts and swag to her clients as well as her large network of event planner friends.

The team at Event Outfitters developed and executed fun and original ideas for their clients that were recognized by the corporate world allowing the business to grow year over year. Our focus has always been on  “experiential  design” – meaning designing the promotion or gift from the perspective of how your recipient will receive it, remember it and tell their friends about it.  

From the product selection, packaging, messaging, and logo placement, our goal is for the receipient to be Surprised and delighted by an “Insta-worthy” experience.

Event Outfitters provides top-notch customer service and leverages technology to help brands find new, immersive ways to market their businesses and engage their employees and clients.   

Tracie has been recognized by PartySlate as one of the Top 50 Event Planners in the US, one of the 25 Young Event Pros to Watch, and a member of the BizBash 1000 - the top 1000 people in the US event industry. She is often called upon by the media for her opinions on the industry and is a regular speaker at industry events.




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